News

What we shipped, and what we learned.

Notes from inside the studio. Launches, results, and the decisions that did not go the way we expected.

Latest · 28 August 2026

We killed a concept the night before launch

The pricing test came back at 02:39 and it did not hold. Nine people read it at nine and stopped a build that was three days from shipping. Here is what the evidence looked like and why the call was easy.

Read the note →

12 Aug 2026

Venture 03 opens its test to 1,340 people

Six weeks from thesis to a priced offer in front of real customers.

Venture

30 Jun 2026

Twenty-six flows, one meeting a day

How the studio's night shift is set up, and where a person has to sign.

Method

14 May 2026

Venture 02 seats its board

Three members, quarterly reporting, and the studio keeps a seat.

Venture

02 Apr 2026

Why the studio is named after a tilt

23.44 degrees, the angle that gives the North its autumn, and what it has to do with venture building.