Method
Four stages, each with a decision at the end that a person signs. Nothing advances because a model recommended it.
Stage 01 · Weeks 1–2
Flows read the market, the competitors and the money while the team writes the thesis. We end with the sharpest version of the idea and the three assumptions it rests on.
Decision — do we test it, and which assumption first
Stage 02 · Weeks 3–6
Something real in front of real customers before a line of production code is written. Landing pages, priced offers, concierge delivery, whatever answers the assumption fastest.
Decision — build, reframe or stop
Stage 03 · Weeks 7–12
Product, brand and company built as one thing. The venture gets its own identity, its own entity and its first customers before it leaves the studio.
Decision — who runs it from here
Stage 04 · Ongoing
Launch is not the end of the engagement. We take a seat, set the reporting rhythm and stay accountable for the thing we built through the rounds that follow.
Decision — scale, sell or hand over
The flows
Read, draft, prototype, test, measure, report. Twenty-six of them, running through the night without a queue.
The room
Sets the direction, reads the evidence, kills the weak ideas and signs what ships. Nine people, one meeting a day.
The line
Everything that reaches a customer was chosen by someone who can be asked why.
Two weeks to know whether the idea holds. Tell us what it is and who it is for.